One question that can change the way you do business

While I was a Lushin and Associates, the owner always asked me, “What’s next?” We would roll out great marketing strategies that would kill it, and he would say, “Good job! But what’s next?” At the time, it annoyed me because I wanted to bask in the glory of my success, not jump into another time-consuming marketing plan.

In retrospect, I realize he was teaching me a sales mentality. The “What’s next?” question instilled in me the thought process of never being satisfied, always keeping my head up, and focusing on the vision. It never allowed my work to stagnate.
Continue reading “One question that can change the way you do business”