// Problem to solve
Life Settlement Advisors is a life settlement company in Carmel that helps seniors who no longer need their life insurance policy by selling them to accredited investors. In 2014, the company had recently purchased a new website and wanted to invest in marketing.
// How we are solving it
Hatchet developed a strategy to start generating leads, which began with targeting financial advisors. Attention then shifted to seniors who wanted to sell their policies. Hatchet redid LSA’s website with a more simple design that aligned with their target demographic. Messaging was refined, and content marketing was put into place.