Agile is a new and increasingly trendy addition to the lexicon of marketing jargon; however, its popularity should not detract from its significance. Agile marketing isn’t a simple fad. It’s an emergent standard.
What is agile marketing?
Put simply, agile marketing collects data and analytics to identify problems in real time and present new solutions. It values alterations and iterations over religious adherence to a master marketing plan. In this way, agile marketing increases capabilities and output by eliminating redundant work (practices that don’t benefit the client) and prioritizing practices that are proven to deliver results.
Agile marketing allows you not only to get things done but to get the right things done. It keeps the budget under control, gets the leadership team on-board and improves overall project management. Speed and adaptability fuel agile marketing. Therefore, agile marketing depends on the alignment of sales and marketing departments. The ability to react quickly to changes relies on seamless communication between the two teams and the execution of tasks.
In short, agile marketing: