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Why Your Content Marketing Strategy Fails

Nobody wants to be told their baby is ugly. But the fact is, some businesses are putting out a lot of content that just…well…sucks! So what exactly do we mean when we say content that sucks? We are referring to putting out information that is essentially useless to your organization or the audience. Most of us have been guilty of writing weak content. But that’s because we’ve been brainwashed into believing that it’s cool to be a total narcissist. The reality is that honestly, no one gives a crap about what you’re selling. Fortunately, we at Hatchet have the tools you need to make people care. By the end of this article, you will have the tools you need to truly connect with your customers and keep them engaged with your brand.

What Makes Poor Content Marketing?

Too Much of the Same Old Same Old

There is little to no value in creating blog posts that do nothing more than just sum up what you can find through a simple Google search. The internet is riddled with company blogs that regurgitate basic information that gets reformatted, injected with ads, and includes unnecessary links and keywords in an attempt to rank higher in search engines.

Not only does the content lack originality, but it fails to offer a fresh perspective. Topics are often written from an angle that has been told hundreds of times before. You don’t always have to present new ideas, but it is important to steer away from sharing the same data points as everyone else.

Don’t Be So Conceited

The more a company mentions their brand or product, the weaker the content becomes. Keep the focus on your audience and how you are going to solve their issues.

Stay Relevant

You may have written some great content at some point, but if what you’ve written is now outdated your old posts are taking up valuable real estate on your website. Make sure you update your content with new research so that it remains fresh and relevant.

Avoid Pointless Intros

The first paragraph of your article should be attention-grabbing. More important, it should be informative and give readers a sneak preview into what they can expect from your post.

How to Create a More Effective Marketing Strategy?

If you want to create a loyal customer base, you have to actively find them and then let them know you exist. To do this you need a solid marketing strategy.

The first step is to know your target customer. Creating a buyer persona can help you make sure that you are marketing to the people who are actually interested in what you have to offer. You should start your outline by asking questions about their demographics (i.e., age, gender, location, education level, etc.).

You should also perform a competitive analysis to find out: (1) What’s working for them and how you can do it better, and (2) discover untapped opportunities.

Be deliberate about your marketing strategy. You don’t have to invest effort into a particular channel just because everyone else is.

Building a solid marketing strategy is critical for any successful business. No matter how great your product or service is, if no one knows about it, you’re not making any sales. 

Need help getting the world to care about what you have to say? Reach out to us today!