To this day, countless businesses choose to shoot from the hip instead of implementing a strategic, calculated approach to marketing. At Hatchet, we collaborate with your company to develop a marketing plan that reflects your goals and supports your sales team—because your marketing strategy should align with the way you do business.
We get it: your competitor just launched a flashy new website, and now you think you need one too. But that website is a quick fix, not marketing. We’ve said it before, and we’ll say it again: there’s no one-size-fits-all solution to marketing.
A good marketing strategy increases qualified leads, helps your sales team close those leads and then keeps your customers happy.That’s it. Don’t lose sleep over what other companies in the industry are doing. With the right strategy in place, you can focus on hustling, selling and constantly improving customer experience.
Hatchet defines marketing as sales support. A good marketing infrastructure monitors your team’s sales behaviors, makes necessary in-the-moment tweaks, gives your salespeople the tools to close sales and leverages data to improve customer experience. If sales is a speed game, then marketing is all about stamina. Your marketing strategy has to re-deliver the momentum your sales team needs day after day.