Agile marketing is more than neat-sounding term that bosses like to trot out in meetings because it makes them sound “with it.” It is a special business model designed to make your team more focused, more adaptable, and more successful. Continue reading “The Do’s and Don’ts of Agile Marketing”
If you aren’t using data-driven marketing, you’re missing out big time. When you make use of data-driven marketing, you are taking the time to understand what your customers like, what they dislike, and what they really want to see from you in the future. Continue reading “Not Using Data-Driven Marketing? You’re Behind.”
If your B2B marketing strategy is lagging back in the Stone Age, then you’ve come to the right place! The marketing world never stops evolving, making it easy for even the hottest marketing tricks to become yesterday’s news. Businesses must adapt to the new rules of the game, or great leads may well pass them by. Continue reading “Tailoring Your B2B Marketing Strategy”
As Amazon founder Jeff Bezos put it, “Your brand is what other people say about you when you are not in the room.” So what are people saying about you?
Continue reading “Understanding Digital Marketing for Brand Building”
Nobody wants to be told their baby is ugly. But the fact is, some businesses are putting out a lot of content that just…well…sucks! So what exactly do we mean when we say content that sucks? We are referring to putting out information that is essentially useless to your organization or the audience. Most of us have been guilty of writing weak content. But that’s because we’ve been brainwashed into believing that it’s cool to be a total narcissist. The reality is that honestly, no one gives a crap about what you’re selling. Fortunately, we at Hatchet have the tools you need to make people care. By the end of this article, you will have the tools you need to truly connect with your customers and keep them engaged with your brand. Continue reading “Why Your Content Marketing Strategy Fails”
For all the glamour portrayed in AMC’s hit show Mad Men, you could be forgiven for thinking all marketing agencies were a loose collective of attractive people wearing fancy suits expensive watches working their day away next to a wet bar.
Your business should be so lucky.
Continue reading “Don’t Call Us Another Indianapolis Marketing Agency”
As a project manager, I always have a lot on my plate. From developing and executing sales and marketing campaigns to answering questions from my team members, I know just how challenging it can be to manage all the roles we project managers have to take on to get the job done. If I’m not careful, I can easily lose track of everything that needs to get done or run out of time to take care of the items on my own checklist.
Continue reading “4 Tips for Project Managers Wearing Many Hats”
Every business has a strategy, a way of getting from Point A to Point B or generating momentum to reach certain goals. But a strategy is only successful when it reflects your business right now. If your business is changing—say, you’re growing and your sales structure is becoming more complex—then your strategy needs to change too.
The strategy that grew your business is not the strategy that will help your business grow again.
Continue reading “Last Year’s Strategy Won’t Cut It”
Hatchet is a strategic sales and marketing firm that partners with ambitious business owners to aggressively go after sales goals. Hatchet is comprised of a group of individuals who relentlessly work together to achieve growth. We’re marketers, designers, web developers, writers, and occasionally NBA 2k gamers.
Continue reading “Summer 2019 Sales & Marketing Internship”
A few months ago, the Hatchet team packed up our oversized monitors and said goodbye to our old digs in the Stutz Business Center. Now, we’ve moved back to where it all began: Broad Ripple.
Below, you’ll find a few of the things we’re most excited about and some photos of what our new office offers.
Continue reading “Welcome to our new office.”