Welcome to our new office.
A few months ago, the Hatchet team packed up our oversized monitors and said goodbye to our old digs in the Stutz Business Center. Now, we’ve moved back to where it all began: Broad Ripple. Below, you’ll find a few of the things we’re most excited about and some photos of what our new Read More
Google Reviews: It’s OK to Ask
It’s 2018, which means no one asks their friends or neighbors for recommendations anymore. If you need a service, you search for it online. You ask Siri. You ask Alexa. You ask Google, and Google gives you a list of recommendations. But how does Google generate such a list? Read More
Skip the Gimmicks. Go After Sales: A Relationship Case Study
The Partner Godby Heating Plumbing Electrical is a service company in the HVAC and home maintenance industry. Godby has served commercial business owners and residential homeowners in the Indianapolis metro area for decades. Hatchet has been partnering with Godby since 2015. The Problem Godby was simply not seeing results from their previous marketing campaign. The Read More
Before I started Hatchet, I worked as an in-house marketing specialist for a company without a marketing process. Wing it, wince, repeat: that’s how we treated each campaign. As a consequence, we had to convince ourselves that our bad ideas weren’t that bad. Unsurprisingly, we executed those ideas poorly and blew a lot of our Read More
Regain Control of Your Marketing Campaign: A Relationship Case Study
The Partner Established in 2011, Chimney & Masonry Outfitters is a chimney and masonry restoration company that serves homeowners, contractors and commercial clients. The company provides services to maintain the full-functionality of chimneys, including sweeps and inspections. They also restore, repair, design and install masonry work of any kind. The CMO mission is to create Read More
How to Derail a Marketing Pitch
I had a sales meeting with a prospect last week. As things were winding down, the prospect told me that he was evaluating another firm the following day. He would be in touch with me after that. Instinctively, I entered post-sell mode. I told him exactly what he could expect to hear from this other Read More
Align Your Marketing Strategy With Sales Goals: A Relationship Case Study
The Partner Mainstay Manufacturing began with the founding of Fab2Order, a metal fabrication company, in 2000. Fab2Order’s growth led to the conception of an affiliate production machining company, Machine2Order. In 2018, the two organizations were formally merged into one organization: Mainstay Manufacturing. The company serves small to medium-sized business organizations and makes industrial components to Read More
In order to market and sell your business’ product or service, you have to be able to communicate with precision and efficiency. Presenting your customers with a concrete message, one that snags attention with pain points and underscores the necessity for your product or service, is vital. If you have a business, you have a Read More
In our recent blog post, we argued that good marketing brings clarity to your business. However, it’s impossible to gain clarity if your business’ vision is murky—or only exists within your mind. Before you can gain momentum, you have to put your business’ vision into concrete language. And for this to happen, all the leaders Read More
Your business’ problem isn’t its website, SEO, or social media strategy. It’s a clarity issue.
All of Hatchet’s partnerships begin with a kickoff meeting. We use this meeting to poke holes in the new partner’s existing sales and marketing processes. This helps us locate the root problem that marketing needs to solve. It’s standard, and it’s indispensable. However, business owners often feel responsible for limited growth and hide the real Read More
Your content matters. That’s why you shouldn’t write it.
We begin with a portrait of Francis, a copywriter. He doesn’t wear pants to work. No, those are trousers. There’s a full inch of exposed sock above his worn oxfords. That’s the difference. Francis doesn’t talk much. He chews gum instead. If he does amble into a conversation, he spouts apothegms and wild anecdotes. He Read More
We’re tired of lazy email marketing.
Marketers are humans, too. Their personal inboxes aren’t immune to an onslaught of daily, automated emails. They also spend their mornings combing through the irksome pack, deleting, unsubscribing and bemoaning the voluminous load over coffee. In our culture, this daily waste of time has become a ritual. Yet we continue to enlist in the process: Read More
Indy’s so-called tech boom doesn’t matter.
Indianapolis is pharmaceuticals and sinus-cleansing shrimp cocktail. Brick kissing, milk chugging, and Vonnegut’s sardonic verse. The blue fog of industry and blue-collar politics. It’s basketball courtesy of the state’s countryside and football courtesy of Baltimore. One thing Indy hasn’t historically been: a tech hub. Earlier this year, Indianapolis welcomed Salesforce to its skyline. Following the Read More
Is SEO Still Important?
You may have seen the phrase “SEO is dead” floating around in recent years. With search engines moving towards sorting their SERPs by content quality rather than keywords, it’s no wonder many think that SEO is dying. They may not be altogether correct, but the phrase gets one thing right: marketers have to change the Read More
Easy Marketing Isn’t Enough. Go Big.
Good Marketing is hard. Easy marketing, which the majority of Indianapolis small businesses do, is doing what everyone else is doing. Looking, saying and showing up just like everyone else. It’s not hard and there are tons of examples. It’s doing the same thing every year. It’s being stagnate. Good marketing is being risky, vulnerable, Read More
Why Service, Quality, and Price Don’t Matter in Sales and Marketing
Service, quality, and price don’t matter. If you’re talking about service, quality, or price in your sales and marketing as a differentiator, you are doing the opposite…you’re presenting yourself like everyone else. This trifecta of over-marketed jargon isn’t important. As a company you should have the best quality of product or service. Your price should Read More
One question that can change the way you do business
Stagnation is a momentum sucker. As a business owner, if you aren’t thinking about what’s next for your business you become vulnerable. But “What’s next?” can’t just be a question that you ask; it has to become a mentality for your whole company. Read More
How Every Marketing Strategy Should Start
Sales always comes first — think of it as the power source to your business. It doesn't matter how good the product or the marketing is, because if your sales process isn’t working, nothing else happens. Validating sales ensures that when the marketing strategy gets rolling, the wins will come. Read More
Data Driven Marketing
“If you don't understand how to use technology in marketing, there is no point for your existence,”
said Tim Kopp, former chief marketing officer of ExactTarget and current advisor and venture partner at Hyde Park Venture Partners. He was speaking as a panelist at the Indianapolis Business Journal Power Breakfast Series for Technology. Read More
3 Ways Not to “Wing” Marketing
You leave a workshop or a three day conference of business owners sharing success stories on how they’ve double, tripled, quadrupled business in a matter of a few year or months. You sitting back saying “Wow if he/she can do it. So can I!” Read More