Why Service, Quality, and Price Don’t Matter in Sales and Marketing

Service, quality, and price don’t matter. If you’re talking about service, quality, or price in your sales and marketing as a differentiator, you are doing the opposite…you’re presenting yourself like everyone else. This trifecta of over-marketed jargon isn’t important. As a company you should have the best quality of product or service. Your price should […]

Data Driven Marketing

“If you don't understand how to use technology in marketing, there is no point for your existence,”

said Tim Kopp, former chief marketing officer of ExactTarget and current advisor and venture partner at Hyde Park Venture Partners. He was speaking as a panelist at the Indianapolis Business Journal Power Breakfast Series for Technology.