You leave a workshop or a three-day conference of business owners sharing success stories on how they’ve doubled, tripled, quadrupled business in a matter of a few year or months. You sitting back saying “Wow if he/she can do it. So can I!” You’ve taken copious amounts of notes and they’re all full of marketing tactics that this company has done to be successful. Things like social media, content marketing, or email and you go into your office on Monday and you hold a company meeting with your heads of marketing and sales you say “This is what we’re going to do (insert tactic)!” and your people are just as fired up as you are but what happen 11 times out of 10? It doesn’t work. Why?
Continue reading “3 Ways Not to “Wing” Marketing”
