Is SEO Still Important?

You may have seen the phrase “SEO is dead” floating around in recent years. With search engines moving towards sorting their SERPs by content quality rather than keywords, it’s no wonder many think that SEO is dying. They may not be altogether correct, but the phrase gets one thing right: marketers have to change the way they use SEO to attract organic web traffic. It’s no longer good enough to throw in random keywords and links. Both are still relevant, but what’s more important to search engines is the quality of links and text content.
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