Agile marketing is more than neat-sounding term that bosses like to trot out in meetings because it makes them sound “with it.” It is a special business model designed to make your team more focused, more adaptable, and more successful. Continue reading “The Do’s and Don’ts of Agile Marketing”
Every business has a strategy, a way of getting from Point A to Point B or generating momentum to reach certain goals. But a strategy is only successful when it reflects your business right now. If your business is changing—say, you’re growing and your sales structure is becoming more complex—then your strategy needs to change too.
The strategy that grew your business is not the strategy that will help your business grow again.
Continue reading “Last Year’s Strategy Won’t Cut It”
Hatchet is a strategic sales and marketing firm that partners with ambitious business owners to aggressively go after sales goals. Hatchet is comprised of a group of individuals who relentlessly work together to achieve growth. We’re marketers, designers, web developers, writers, and occasionally NBA 2k gamers.
Continue reading “Summer 2019 Sales & Marketing Internship”
It’s 2019, which means no one asks their friends or neighbors for recommendations anymore. If you need a service, you search for it online. You ask Siri. You ask Alexa. You ask Google, and Google gives you a list of recommendations. But how does Google generate such a list? Continue reading “Google Reviews: It’s OK to Ask”
I had a sales meeting with a prospect last week. As things were winding down, the prospect told me that he was evaluating another firm the following day. He would be in touch with me after that. Instinctively, I entered post-sell mode. I told him exactly what he could expect to hear from this other firm and what fixes they would offer. Continue reading “How to Derail a Marketing Pitch”
You may have seen the phrase “SEO is dead” floating around in recent years. With search engines moving towards sorting their SERPs by content quality rather than keywords, it’s no wonder many think that SEO is dying. They may not be altogether correct, but the phrase gets one thing right: marketers have to change the way they use SEO to attract organic web traffic. It’s no longer good enough to throw in random keywords and links. Both are still relevant, but what’s more important to search engines is the quality of links and text content.
Continue reading “Is SEO Still Important?”
Good Marketing is hard. Easy marketing, which the majority of Indianapolis small businesses do, is doing what everyone else is doing. Looking, saying and showing up just like everyone else. It’s not hard and there are tons of examples. It’s doing the same thing every year. It’s being stagnate.
Good marketing is being risky, vulnerable, edgy. Good marketing is moving the needle. Good marketing may fail but it taught you enough to get better. Good marketing is saying, designing and acting on tactics and strategies that make you nervous.
Don’t be stagnant. Aggressively go after your sales goals. Invest in good marketing and move the needle.
Service, quality, and price don’t matter.
If you’re talking about service, quality, or price in your sales and marketing as a differentiator, you are doing the opposite…you’re presenting yourself like everyone else.
This trifecta of over-marketed jargon isn’t important. As a company you should have the best quality of product or service. Your price should be competitive. Your service should be the best. These aren’t “nice to haves” anymore. They aren’t differentiators; they are necessities for companies to be successful.
Instead, sales and marketing should target the problems that your products or services solve. What truly differentiates your company from competitors are the people, experiences and value that constitute the buying process. Focus sales and marketing messaging here and results will change.