Why Your Content Marketing Strategy Fails

Nobody wants to be told their baby is ugly. But the fact is, some businesses are putting out a lot of content that just…well…sucks! So what exactly do we mean when we say content that sucks? We are referring to putting out information that is essentially useless to your organization or the audience. Most of us have been guilty of writing weak content. But that’s because we’ve been brainwashed into believing that it’s cool to be a total narcissist. The reality is that honestly, no one gives a crap about what you’re selling. Fortunately, we at Hatchet have the tools you need to make people care. By the end of this article, you will have the tools you need to truly connect with your customers and keep them engaged with your brand. Continue reading “Why Your Content Marketing Strategy Fails”