It’s 2019, which means no one asks their friends or neighbors for recommendations anymore. If you need a service, you search for it online. You ask Siri. You ask Alexa. You ask Google, and Google gives you a list of recommendations. But how does Google generate such a list? Continue reading “Google Reviews: It’s OK to Ask”
Month: June 2018
Skip the Gimmicks. Go After Sales: A Relationship Case Study
The Partner
Godby Heating Plumbing Electrical is a service company in the HVAC and home maintenance industry. Godby has served commercial business owners and residential homeowners in the Indianapolis metro area for decades. Hatchet has been partnering with Godby since 2015.
Continue reading “Skip the Gimmicks. Go After Sales: A Relationship Case Study”
On Process
Before I started Hatchet, I worked as an in-house marketing specialist for a company without a marketing process. Wing it, wince, repeat: that’s how we treated each campaign. As a consequence, we had to convince ourselves that our bad ideas weren’t that bad. Unsurprisingly, we executed those ideas poorly and blew a lot of our money. Continue reading “On Process”