May 2018 - Hatchet Marketing

Regain Control of Your Marketing Campaign: A Relationship Case Study

The Partner

Established in 2011, Chimney & Masonry Outfitters is a chimney and masonry restoration company that serves homeowners, contractors and commercial clients. The company provides services to maintain the full-functionality of chimneys, including sweeps and inspections. They also restore, repair, design and install masonry work of any kind. The CMO mission is to create an experience that exceeds all expectations for everyone involved. Located in the Meridian Kessler neighborhood, the company operates within Indianapolis and the surrounding areas. Hatchet has been partnering with CMO since 2015.
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How to Derail a Marketing Pitch

I had a sales meeting with a prospect last week. As things were winding down, the prospect told me that he was evaluating another firm the following day. He would be in touch with me after that. Instinctively, I entered post-sell mode. I told him exactly what he could expect to hear from this other firm and what fixes they would offer. Continue reading “How to Derail a Marketing Pitch”

Align Your Marketing Strategy With Sales Goals: A Relationship Case Study

The Partner

Mainstay Manufacturing began with the founding of Fab2Order, a metal fabrication company, in 2000. Fab2Order’s growth led to the conception of an affiliate production machining company, Machine2Order. In 2018, the two organizations were formally merged into one organization: Mainstay Manufacturing. The company serves small to medium-sized business organizations and makes industrial components to customer specifications. Located in Brownsburg, Mainstay seeks to fill the metal component demands of Midwest manufacturers in Indiana and surrounding states. Hatchet has been partnering with Mainstay since 2014.
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