Why Your Content Marketing Strategy Fails

Nobody wants to be told their baby is ugly. But the fact is, some businesses are putting out a lot of content that just…well…sucks! So what exactly do we mean when we say content that sucks? We are referring to putting out information that is essentially useless to your organization or the audience. Most of us have been guilty of writing weak content. But that’s because we’ve been brainwashed into believing that it’s cool to be a total narcissist. The reality is that honestly, no one gives a crap about what you’re selling. Fortunately, we at Hatchet have the tools you need to make people care. By the end of this article, you will have the tools you need to truly connect with your customers and keep them engaged with your brand. Continue reading “Why Your Content Marketing Strategy Fails”

4 Tips for Project Managers Wearing Many Hats

As a project manager, I always have a lot on my plate. From developing and executing sales and marketing campaigns to answering questions from my team members, I know just how challenging it can be to manage all the roles we project managers have to take on to get the job done. If I’m not careful, I can easily lose track of everything that needs to get done or run out of time to take care of the items on my own checklist.
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Last Year’s Strategy Won’t Cut It

Every business has a strategy, a way of getting from Point A to Point B or generating momentum to reach certain goals. But a strategy is only successful when it reflects your business right now. If your business is changing—say, you’re growing and your sales structure is becoming more complex—then your strategy needs to change too.

The strategy that grew your business is not the strategy that will help your business grow again.
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Welcome to our new office.


A few months ago, the Hatchet team packed up our oversized monitors and said goodbye to our old digs in the Stutz Business Center. Now, we’ve moved back to where it all began: Broad Ripple.

Below, you’ll find a few of the things we’re most excited about and some photos of what our new office offers.
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